William Demoraes

Resume

Content design for AI, enterprise tools, and policy-aware product moments.

Content Designer and UX Writer shaping clear, user-centered content for complex digital products, including AI-powered chat experiences, enterprise applications, and scalable content systems.

Timeline

Selected roles

January 2025 - Present

Meta

Content Designer (AI, Ads Manager Chat)

  • Lead content design for AI-powered chat experiences in Ads Manager, supporting advertiser analysis, decision-making, and personalized guidance at scale.
  • Author and maintain production prompt frameworks for key chat features to drive consistent, high-quality responses aligned to user context and intent.
  • Create guided content standards and conversational principles within a model specification, aligning outputs with product voice, policy, and trust requirements.
  • Lead automated evaluation frameworks across usefulness, clarity, safety, and actionability to improve iteration speed and reliability.

January 2023 - 2025

Simpson Strong-Tie

UX Writer

  • Created a UX writing guide to standardize content and voice across 55+ applications, improving adoption by 20% and reducing user-testing inconsistencies by 15%.
  • Contributed to design system content, improving design coherence with a 12% reduction in cognitive load and a 10-point increase in SUS scores.
  • Led content audits and rewrites for key workflows, improving task completion by 20% and reducing time-to-action by 15% in usability tests.
  • Reduced login issues by 60% and support calls by 30% through clearer UX content and project leadership across teams.

July 2021 - December 2022

Freelance

Freelance UX Writer

  • Improved task success rates by 18% and average session duration by 22% based on post-implementation usability testing for mobile applications.
  • Helped overhaul a truss creation software settings experience, rewriting complex error messages and reducing user errors by 35%.

January 2019 - December 2022

Freelance

Freelance Copywriter

  • Increased organic traffic by 38% and average session duration by 12% by aligning content to user search intent.
  • Developed content strategies across industries to strengthen brand positioning and audience reach.

Skills

Content designContent strategyUX writing and editingConversational designPrompt frameworksContent standards and guidelinesDesign systems contentReusable patterns and guardrailsInformation architectureContent auditsUsability testingAccessibility and inclusive designAnalytics and data-informed decisions

Tools

FigmaCMS toolsWCAG 2.2 AAAgile methodologiesSEO copywritingCross-functional collaboration

Education

University of Texas at Austin

Bachelor of Arts in English and History.