Work
Case studies show the full content-design arc. Small samples show tighter moments: tooltips, alerts, empty states, labels, and support copy.
Case studies
AI entry point
I helped turn static mid-flight recommendations into an AI chat entry point that explained why guidance appeared, what signals supported it, and what an advertiser could do next.
Content move
Turned recommendation copy into a transparent AI chat entry point with a clear promise.
System language
A portfolio of enterprise tools had one design system and dozens of product dialects. I created the content patterns that helped teams ship with a shared language.
Content move
Built shared content patterns for navigation, forms, errors, settings, and cross-app workflows.
AI quality evals
As part of the foundational evals team on the content design side, I stood up high-priority evals for Ads Manager AI and ad analysis quality.
Content move
Turned content design judgment into foundational evals, ad analysis quality rubrics, failure modes, and review standards.
Group cart flow
A B2B purchasing platform needed a shared cart for complex construction orders. I clarified roles, review states, and checkout handoffs so collaboration felt intentional, not improvised.
Content move
Named the shared-cart model, clarified contributor roles, and wrote state copy for review, approval, and checkout.
Small samples
Microcopy
Before
Admin access required.
After
Ask an admin to turn this on for your workspace.
Moves from a blocked label to a next step.
Before
Action required: project update
After
Review the timeline changes for Project Atlas
Names the action and object without sounding alarmist.
System feedback
Before
Changes saved successfully.
After
Your notification settings are saved.
Confirms the specific thing that changed.
Support content
Before
This article explains exports.
After
Export a CSV when you need to review account activity outside the app.
Starts with the user's reason for being there.