I name the real decision.
Not the meeting-friendly version. The one the user has to make in five seconds.
About
I like the screens everyone quietly hopes someone else will fix.
I'm a Content Designer and UX Writer working in the awkward middle: the feature exists, the stakes are real, and the sentence on screen is trying to carry too much. I help teams slow the moment down, name the decision, and ship language that feels calm without pretending the product is simple.
Background
A short version
I have worked on AI chat entry points, ads analysis evals, enterprise content systems, B2B checkout flows, onboarding, errors, and the product surfaces teams keep rewriting because the logic never quite fits the label. I move between strategy, sentence-level craft, and the implementation details that decide whether the words survive contact with the product.
In the room
Calm, specific, allergic to mush
I write with the system in mind.
A button, prompt, error, and help article should sound like they came from the same brain.
I make ambiguity visible.
If the product logic is fuzzy, the copy will eventually tell on it. Better to find that early.
I care about the handoff.
The best sentence still has to survive specs, edge cases, review, and production.
Good fit
Where I am useful
- An AI answer sounds confident but not quite trustworthy.
- A workflow has six owners and no shared language.
- The interface is technically correct and still confusing.
- A team needs a standard, not another one-off rewrite.
Principles
What guides the work
- If everyone owns the sentence, no one owns the experience.
- Plain language is not dumbing it down. It is respecting the person who has to act.
- The best button is not always the shortest one. It is the one that makes the next step honest.
- A good content system should make better writing easier for people who are not writers.
Tools
FigmaFigJamDocsNotionContentfulAmplitudeDovetail
Collaborators
Product designResearchEngineeringMarketing scienceSupportLegalProduct